At the end of the day, the success of our waste management and recycling systems still depends in large part on people putting the right stuff in the right bin. So how do we accomplish that?
On October 27, Keysha Burton of The Recycling Partnership showed us how the right communications strategy can increase participation while decreasing contamination. The key is to change the behavior using a three pronged approach (trigger & inform, personalized feedback, follow-up communications) where you can move people from awareness and caring to knowing, to doing and improving, to sharing.
During the webinar, Keysha cited specific examples of effective messaging and shared several case studies detailing how this approach has created successful recycling systems where everyone in the community can be engaged in improving their community recycling programs.
Check out the full webinar as well as a brief recap here.